The Rockwell Collins Vision Roadmap incorporates a group of five values, four goals and a strategic framework that ultimately defines Rockwell Collins, its beliefs and its future.

Vision Statement

Working together creating the most trusted source of communication and aviation electronic solutions.

Values

• Teamwork: We know that the best ideas and results are created when we work together. Therefore we embrace diversity; we support each other; and we take ownership for the performance of our team and ourselves.
• Innovation: We understand that the best source of growth is the creativity of our people. We support that creativity through investment, process efficiencies, professional development and knowledge management.
• Integrity: We will always be ethical and honest with our stakeholders and each other and never compromise the trust placed in us. This includes complying with all laws governing our corporation, our stewardship of the environment and being good citizens in the communities where we live and work.
• Customer Focus: Our reason for being is to create customer and shareowner value. We achieve this value by helping our customers be successful and always doing what we say we are going to do.
• Leadership: We take personal responsibility for making our company successful. Each of us has multiple opportunities to please a customer, reward a shareowner, help a colleague and do our job better. We must take full advantage of these opportunities.

Goals to Support Vision

• Superior customer value
• Sustainable and profitable growth
• Global leadership in served markets
• Talented and motivated people

Strategic Framework to Accomplish Goals

• Operational Excellence through Lean Electronics
• Optimize the core business
• Expansion beyond the core
• Complementary alliances and acquisitions
• Value Proposition For People